Top Inbound Marketing Strategies For 2022

 

The rise of internet marketing channels such as social media platforms, search engines, and email, among others, has transformed the marketing landscape. It is no longer sufficient to demonstrate how fantastic your product or brand is. Your brand must be positioned as the go-to answer for your clients' concerns. In other words, you must use inbound marketing methods to draw new buyers to your company. The field of inbound marketing is always changing. What's popular now may be lost in the shuffle of online content. It's critical to keep your marketing plan up to date with the current industry trends. You must keep up with these trends and advancements as a marketer or business owner.

If you want to improve your inbound marketing game in 2022, use the following strategies:

1. Content Marketing

Content marketing remains one of the most important inbound marketing methods. At every stage of inbound marketing, high-quality content is the driving force. You need excellent content to attract, engage, and delight your customers, from increasing website traffic to exploding conversions.

The Content Marketing Institute estimates that 69% of the most successful B2B marketers in 2022 will have a well-documented content marketing plan. Only 16% of the least successful marketers, on the other hand, claim to have the same. Furthermore, most marketers utilise content marketing to expand their audience, nurture prospects, and strengthen client loyalty.

The most popular content types include eye-catching social media postings, intelligent blog pieces, and engaging newsletters. Make certain that your material is educational, entertaining, and relevant to your intended audience. Furthermore, it is critical to advertise your material through the appropriate platforms.

While all marketers employ organic distribution methods, 84% use paid advertising techniques as well. Social media marketing and blogging are popular methods for increasing organic reach. Paid advertising, on the other hand, is often done through search engine marketing, social media ads, and sponsorships.

2. Social Media Marketing

Social media is an essential part of any inbound marketing plan. A solid social media marketing plan is required whether you want to increase brand exposure or establish customer loyalty. This is especially important given that customers spend an average of three hours every day on social media. According to Buffer, roughly 59% of marketers consider social media to be a critical component of their overall marketing plan. A well-documented social media marketing approach is also claimed by more than 49% of marketers. Despite the rise of new content formats like stories and IGTV, videos remain popular. Facebook, Twitter, Instagram, and LinkedIn are the most popular social networking networks.

3. Voice Search Optimization

Did you know that over one billion voice search inquiries are made each month? In addition, 42% of the worldwide internet population used any device to execute a voice search in the first quarter of 2019. It's also worth noting that 24% of Americans own a smart speaker. The growing use of smartphones with virtual assistants and smart speakers is changing the way people look for information. As a result, marketers have been forced to revise their existing SEO tactics to incorporate voice search under the Inbound Marketing Plan. In contrast to text-based search, voice search inquiries are frequently longer and phrased as questions. Furthermore, your prospective clients are most likely using voice assistant equipped gadgets while on the go. Take this into consideration when conducting keyword research. Understanding and satisfying the search intent behind these inquiries is also critical. Don't forget to optimize your website's performance and mobile responsiveness.

4. Video Marketing

If you aren't including videos into your Inbound Marketing Strategy by 2022, you've already slipped behind your competitors. Videos are incredibly eye-catching and allow you to present important information in a fun and engaging style. They're a good alternative to long blog entries and can be utilized on social media, websites, emails, and other platforms. It's not surprising that videos will account for 83% of all consumer online traffic in 2022. According to Wyzowl, 89% of video marketers say video provides an excellent return on investment. It assists them in increasing website traffic, increasing audience engagement, generating leads, and influencing buying decisions. A remarkable 84% of buyers say they were persuaded to buy a product or service after watching a brand's video. Furthermore, videos assist marketers and entrepreneurs in providing better customer care. As marketers and content creators fill the internet with similar content, video is the only instrument that can cut through the clutter. There is a wide range of possibilities available, from short and fun social media videos to extensive product explainer videos.

5. Local SEO

Consumers today don't merely utilize the internet to educate themselves. Whether they want to see a movie or try a new restaurant, they are likely to resort to search engines for information. In fact, local information is sought by 46% of all Google search inquiries. Furthermore, 72% of all shoppers who conduct a local search on Google visit a store within an 8-kilometer radius. So, if you want to advertise a physical store, you should prioritize local SEO. To begin, claim your Google My Business listing. Include an accurate, keyword-rich description, and choose the appropriate categories. You should also register your company on Google Maps.

Conclusion

You must use inbound marketing to build your firm, whether you are a bootstrapped startup or a giant multinational. It is also critical to make effective use of high-quality content and numerous social media outlets. You should also assess your current SEO strategy and change it to accommodate voice search and local SEO.